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The Brick

On November 5, 2009 Option Consommateurs filed a motion to obtain the authorization to institute a class action against The Brick Warehouse LP, a retailer of home furnishings, appliances, electronics and mattresses doing business in Quebec as “The Brick”.

Option Consonmmateurs claims that the retailer is misleading its clients through slogans such as “Do not pay for 15 months” and “No down payment, no monthly payment, no interest”. In reality, consumers relying on The Brick’s financing plan have, among other things, to pay an annual membership fee of $35.

Since May 1st, the financing plan “Buy now, pay later” comes with a membership fee charged by HSBC, one of the financial institutions managing The Brick’s financing offers. The retailer has recognized having requested from HSBC that they put a stop to this practice, but to no avail.

According to lawyer Stéphanie Poulin, head of Option Consommateurs’ legal services, “the imposition of these fees are in contradiction with the representations made by The Brick. Those representations are false or misleading.” The class action seeks to obtain the reimbursement, for the benefit of class members, of a sum equivalent to the amounts charged as “an annual membership fee”. It also seeks to obtain the payment, per class member, of an amount of $100 as a reduction of their obligations. Finally, the class action seeks punitive damages in an amount of $5M.

Other retailers could be next

According to Option Consommateurs, since May 2009 other retailers have started to charge an annual membership fee to Quebec consumers taking advantage of “Buy now, pay later” offers. As such, the consumer group believes that other retailers could be targeted by class action suits similar to the one launched today.

Notice to consumers

Options Consommateurs invites consumers who have been charged an “annual membership fee” as part of The Brick’s financing offers, or any other retailers, to fill up an online questionnaire:

Option Consommateurs is represented by the law firm Belleau Lapointe, LLP.

 

Chronology

November 2009

Filing of the Motion for authorization to institute a class action.